Sweet 16: Onward & Fluffward!

Mark your calendar for September 22-26, 2021 for What the Fluff? A Tribute to Innovation's sweet return to Union Square!

This year, COVID-conscious What the Fluff? stares adulting down like only Somerville can. No FOMO here! Call your fam, DM your friends, and claim your invite to this Union Square milestone, Sweet 16: Onward & Fluffward!

Scores of local businesses open their doors – and patios! – to lure Fluff lovers to a safe yet scrumptiously sticky soiree unlike ever before.

Sweet 16:
Onward & Fluffward!

Union Square • Somerville, MA

September 22-26

Our Sponsors

A very special shoutout to the Fabulous Fluff Planning Team who– for a’nutter year – has had to innovate to make possible this year’s memories given the ongoing pandemic. Their love for Fluff, endless creativity, and knack for sticky situation problem resolving has sustained this beloved community tradition for a second year in a row. This spoonful of Somerville is exactly what we all crave. Simply put, the Fabulous Fluff Planning team is the peanut butter to Union Square Main Streets Fluff !

Super sweet special thanks to:
Ray Bugayong
Linda Gritz
Mike Katz, Our Very Own Archibald Query
Bryan MacAuslan
Zack McWade
Jen Palacio
Voravut Ratanakommon (AKA Spicy V)
Nathaniel Devarie
Mieko Murao
Somerville Museum
Somerville Media Center
Durkee Mower 

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