Fluffy thanks to Union Square lovers who claimed their invite to this year’s Sweet 16: Onward & Fluffward! and celebrated a’nutter COVID-conscious What the Fluff? Festival with local businesses! And a special sweet thanks to our sponsors whose generous support made the continuation of this Somerville tradition possible.
We can’t wait until we can revel in rendezvousing with innovation jubilation and fluffalicious feasts in Union Square again.
Until then, we encourage you to support the many diverse and eclectic local businesses that make your Square a spirited and dynamic neighborhood.
Onward & Fluffward, Your Friends in Fluff!
Union Square • Somerville, MA
September 22-26, 2021
Click into any event to learn more about what's available, location and times
What the Fluff? A Tribute to Innovation is a multi-day madcap festival from September 22-26, honoring the invention of Marshmallow Fluff in Union Square. This festival celebrates Somerville’s proud tradition of innovation with live music, fluffalicious feasts, games, zany happenings, and much more.
This year, COVID-conscious What the Fluff? stares adulting down like only Somerville can. No FOMO here! Call your fam, DM your friends, and claim your invite to this Union Square milestone, Sweet 16: Onward & Fluffward!
Scores of local businesses open their doors – and patios! – to lure Fluff lovers to a safe yet scrumptiously sticky soiree unlike ever before. Fluff enthusiasts will delight in Fluffalicious Feasts, Flufftastic Fluff Stuff, and frolicking with fellow friends-in-Fluff, making this What the Fluff?, the sweetest evah.
Union Square eateries, breweries, cafes, shops, and Fluff fans look onward and fluffward together as each participating business cooks up their own special take on celebrating this Square’s roots.
Get Onward and Fluffward, brah!
Get your Fluff Stuff! Visit the online shop or see USMS in person at Bow Fluff Fest Night Market, Somernova's Fluff Cup, Union Square Farmers Market, and ONCE's Parking Lot Prom to get this year's Sweet 16: Onward & Fluffward! tees, tanks, koozies & more!
A very special shoutout to the Fabulous Fluff Planning Team who– for a’nutter year – has had to innovate to make possible this year’s memories given the ongoing pandemic. Their love for Fluff, endless creativity, and knack for sticky situation problem resolving has sustained this beloved community tradition for a second year in a row. This spoonful of Somerville is exactly what we all crave. Simply put, the Fabulous Fluff Planning team is the peanut butter to Union Square Main Streets Fluff !
Super sweet special thanks to:
Mike Katz, Our Very Own Archibald Query
Voravut Ratanakommon (AKA Spicy V)
Somerville Media Center
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