for the 17th Annual What the Fluff? Festival
Fluff at First Sight: Back on Track
Saturday, September 17, 2022
More details to come!
Like peanut butter to its Fluff, the world can be salty and sweet.
This year’s theme — Fluff at First Sight: Back on Track — hits the streets in its traditional festival format &
scoops a spoonful of Somerville to help life’s absurdities go down.
Click into any event to learn more about what's available, location and times
What the Fluff? A Tribute to Innovation is a multi-day madcap festival from September 17, honoring the invention of Marshmallow Fluff in Union Square. This festival celebrates Somerville’s proud tradition of innovation with live music, fluffalicious feasts, games, zany happenings, and much more.
This year, COVID-conscious What the Fluff? stares adulting down like only Somerville can. No FOMO here! Call your fam, DM your friends, and claim your invite to this Union Square milestone, Sweet 16: Onward & Fluffward!
Scores of local businesses open their doors – and patios! – to lure Fluff lovers to a safe yet scrumptiously sticky soiree unlike ever before. Fluff enthusiasts will delight in Fluffalicious Feasts, Flufftastic Fluff Stuff, and frolicking with fellow friends-in-Fluff, making this What the Fluff?, the sweetest evah.
Union Square eateries, breweries, cafes, shops, and Fluff fans look onward and fluffward together as each participating business cooks up their own special take on celebrating this Square’s roots.
Get Onward and Fluffward, brah!
Get your Fluff Stuff! Visit the online shop or see USMS in person at Bow Fluff Fest Night Market, Somernova's Fluff Cup, Union Square Farmers Market, and ONCE's Parking Lot Prom to get this year's Sweet 16: Onward & Fluffward! tees, tanks, koozies & more!
A very special shoutout to the Fabulous Fluff Planning Team who– for a’nutter year – has had to innovate to make possible this year’s memories given the ongoing pandemic. Their love for Fluff, endless creativity, and knack for sticky situation problem resolving has sustained this beloved community tradition for a second year in a row. This spoonful of Somerville is exactly what we all crave. Simply put, the Fabulous Fluff Planning team is the peanut butter to Union Square Main Streets Fluff !
Super sweet special thanks to:
Mike Katz, Our Very Own Archibald Query
Voravut Ratanakommon (AKA Spicy V)
Somerville Media Center
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