What the Fluff?

Saturday • Sept. 24, 2016 (Rain date Sept. 25)

Union Square • Somerville, MA

What the Fluff?

Union Square • Somerville, MA

So, What’s the Fluff?

Now in its 11th year, “What the Fluff? A Tribute to Union Square Invention” is a madcap festival honoring the invention of Marshmallow Fluff. This fun-filled event draws over 12,000 people and is cited as one of the reasons why Lonely Planet named Somerville in the top 10 “Best In The US” travel destinations for 2016.

Join us for a celebration of the genius of Archibald Query, who invented Fluff right in Union Square in 1917. Artists, musicians, theatrical performers, culinary geniuses and the general public pay tribute this great American creation in a zany, fun-filled festival. The 11th annual event features musical performances, a cooking contest, fluff-themed games, activities, antics and fun for every age, and Fluff treats of every sort. With this year’s theme of “Fluff U: A Sweet Education”, we’re transforming the beloved Union Square into our very own sticky, sweet campus.

“What the Fluff?” A Tribute to Union Square Invention is presented by Union Square Main Streets as part of the Somerville Arts Council/ArtsUnion.

As seen in Yankee Magazine and Delish!

  • The 2016 Fluff Festival will feature a brand new entertainment section: #StickyStories LIVE, hosted by Somerville... https://t.co/O2ABYBfeRH
  • We are thrilled to announce Yelp Boston as our media sponsor for the Fluff Festival 2016! Yelp will be hosting... https://t.co/MC0USKNiBx
  • Remember this? #FluffFlashbackFriday #FluffLickOff #StickyStories https://t.co/AHF4GN0wGT

Cooking Contest Registration

Does Marshmallow Fluff inspire you to create culinary works of art? Have you ever used Fluff as a secret ingredient? Is there a fabulous recipe featuring Fluff that’s been passed down in your family for generations? If you answered “yes” to any of these questions, we hope you’ll join this year’s What the Fluff? Cooking Contest!

Click here to register for the 2016 Cooking Contest! This year all participants are asked to pre-register for the Cooking Contest; no new entries will be accepted on the day of the festival. Entries will be accepted through September 19.

Award Categories

  • Best Youth Entry
  • Best Traditional Recipe
  • Most Creative Recipe
  • Grand Prize: Best Overall

Become a Volunteer

It takes a small army to make the Fluff Festival a success! We need help in just about every way you can imagine, before, during and after the event. From setup and decor, to sticky-sweet fluff games, bake sales, and more, there’s something for everyone.

Join us as a volunteer

2016 Schedules

We are currently putting together the best lineup of live entertainment, wacky games, creative competitions, and fluffernutter fun you've ever seen! Stay tuned for revised schedules and check below for an example in the 2015 schedules.

Main Stage

3:00 Ten Tumbao
3:50 Flufferettes
4:00 Revolutionary Snake Ensemble
4:50 Flufferettes
5:00 Cooking Contest Announcement
5:30 Lilla

Shenanigans Stage

3:00 Marshmallow Toss
3:20 Blind Man's Fluff
3:40 Fluff Jousting
4:00 XFluff on the Nose
4:20 Fluff Lick Off
4:40 Fluff Musical Chairs
5:00 Blind Man's Fluff
5:30 Fluff Jousting
5:50 Fluff Musical Chairs
6:10 Fluff Lick Off
6:30 XFluff on the Nose
6:45 Fluff Hair Dos

Sideshow Stage

3:30 School of Honk
4:30 Villari’s Martial Arts Center
3-7 Brooklyn Boulders
3-7 MA Ghostbusters

Other Happenings

  • Midway Kids Area
    Fluff bowling, Fluff ring toss, Fluff corn hole and Fluff constructions.
  • Knucklebones
    Play with a plethora of high quality, unique athletic games and equipment that promote gross motor development, physical activity and fun targeted for ages 2-6
  • Roaming Railroad Train

2015 Vendors—Stay Tuned for 2016


Spindler Confections
Somerville Public School Music Department
Union Square Donuts
Holiday Inn Boston-Bunker Hill
Making Whoopie
Prospect Hill Root Beer
Sub Zero Ice Cream
Tipping Cow Ice Cream
Argenziano School PTA
Kirkland Tap
Hollis Hills Farm
The Galley Ice Cream
A4 Pizza
Minerao (Pao de Acucar)
kabob, chicken snaks, rice
Union Square Pizza
samosas, pizza
Machu Picchu
charcoal chicken, empanadas, quinoa
Compliment Foods
fluff french toast, paninins, fries, beed sliders
India Palace
chicke, samosa, bread, rice
Estela Calzada
authentic mexican chicken tostadas
Luiza Miranda
Brazilian Acaraje shrimp and beans
Robson Lemos
Brazilian-Fusion Hot Dogs


The Picklepot
Loyal Supply
Bharat Babies
13mL designs
MarshMallows Galore
La Roux Vintage
Contessa Esselia's Curiosities

Other Tables

Community Tables
Humane Society of the United States
Picture Renewal
Next Step Living
Smiles By Rosie
Somerville Arts Council
Rehab Housing Division of OSPCD
Color Me Funky! Facepainting
Sub Sand Ventures – Sand Art with Single Volunteers of Boston
Sponsors (Fluffy Friends With Sweet Stuff to Share)
Teddie Peanut Butter
Naveo Credit Union

2015 Festival Map

Getting Here


We highly recommend alternative means of getting to Union Square including by bike, by bus or walking.  We’re just a 25 minute walk from Lechmere, Porter, Harvard, Central or Sullivan Squares. 

By Train

Red Line MBTA: Take Red Line to Harvard Square, then the #86 (Sullivan Square) bus to Union Square. Or take the Red Line to Davis Square, then the #87 (Lechmere) bus to Union Square.

Orange Line MBTA: Take the Orange Line to Sullivan Square, then the #86 (Allston) bus or the #91 (Central Square) bus to Union Square.

Green Line MBTA: Take the Green Line to Lechmere Station, then the #87 (Clarendon Hill) bus to Union Square.

By Bus

86: Sullivan Station – Reservoir (Cleveland Circle) via Harvard/Johnston Gate
87: Arlington Center or Clarendon Hill – Davis Station or Lechmere Station via Somerville Ave.
88: Clarendon Hill – Lechmere Station via Highland Avenue
91:  Sullivan Station – Central Sq., Camb. via Washington St.

Routes 86, 87 and 91 detoured around Union Square from 12:30 PM to 8:00 PM on Saturday September 26.

If you do decide to drive, it’s recommended to park on the outskirts of Union Square.

2015 Sponsors—Stay Tuned for 2016

  • city seal thumbnail
  • SAC_black web
  • mcc logo thumbnail

2015 Main Sponsors

  • Teddie-All-Natural-Logo_smaller1-300x179lLOGO
    Shenanigans Stage Sponsor
  • us2
    Cooking Contest Sponsor
  • NaveoLogo_4cp
    Kids Area Sponsor
  • Nicewicz-logo
    Train Sponsor
  • Brass_LogoFinal-1
    Community Sponsor
  • Independent Logo
    Community Sponsor
  • AllstateLogo
    Knucklebones Sponsor
  • ICS_Logo
    Multi Media Sponsor

  • WorkBar_Logo