What the Fluff?

Come celebrate the 101st anniversary of the invention of Fluff with Fluff the 13th

presented by Allstate

Saturday, September 22, 2018 (rain date 9/23)

3:00-7:00PM

Union Square • Somerville, MA

What the Fluff?

Union Square • Somerville, MA

Seeking Volunteers!

So, What’s the Fluff?

Join us for the celebration of the 101st anniversary of Fluff, invented right here in Somerville’s Union Square in 1917 by Archibald Query.  This madcap, fun-filled festival draws approximately 20,000 people and is cited as one of the reasons why Lonely Planet named Somerville in the top 10 “Best In The US” travel destinations for 2016.

The 13th annual What the Fluff Festival will feature musical performances, a cooking contest, Fluff-themed games, activities, antics and fun for every age, and Fluff treats of every sort.

This year’s theme—Fluff the 13th—plays on imagery lucky 13 so often conjures: black cats, turning luck, ironic horror, illusion, fantasy, and the magical. Join us as we step into an alternate dimension of the imagination!

What the Fluff? A Tribute to Union Square Invention is presented by Union Square Main Streets as part of the Somerville Arts Council/ArtsUnion.

As seen in Yankee Magazine and Delish!

Instagram

  • So if democracy wasn't a sweet enough reason!!! There is still time!!!
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  • Fridays with Fluff.  How sweet it is❣️❣️❣️
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  • Will you be my forever Fluff? 👰💍🤵
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  • When isn't it Fluff time?!?!?
🤣🤣🤣
#Repost @thefluffspread
・・・
If you haven’t heard the news, it’s Fluff o’clock. Yes. Right now. Go grab your jar of Fluff marshmallow cream and make the BEST sandwich ever! 🎉☁️ Need other cool ideas on how to use Fluff? Check out the rest of our feed! 😉
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#SomervilleMA
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#SomervilleArtsCouncil
#MostAmericanFood
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#FluffMemories
#FluffFestival2018
  • Will that Fluff ever come out??? 🤣🤣🤣
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  • How will you celebrate #NationalFluffernutterDay??? ❤️❤️❤️
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  • This looks so yummy!!!
😋😋😋
#Repost @mr_flat_lander (@get_repost)
・・・
New favorite snack.  #fluffernutter
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#SomervilleMA
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#MadeInLynn
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#UnionSquareMainStreets
#SomervilleArtsCouncil
#MostAmericanFood
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  • Looking for something cool & unique like this vintage Fluff can??? Go visit the crew over at @memoryholevintage.
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  • Has anyone in the USA tried the caramel Fluff??? How is it??? #Repost @fluffenfrance (@get_repost)
・・・
#fluff au caramel trouvé dans un supermarché Français.  Il commence à être en rayon :-)
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Le nouveau fluff au caramel
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#FluffBoy #UnionSquareSomervilleMA
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#Massachusetts
#InventedInSomerville
#MadeInLynn
#UnionSquare
#UnionSquareMainStreets
#SomervilleArtsCouncil
#MostAmericanFood
#DurkeeMower
#FluffFestival
#FluffMemories
#FluffFestival2018

Follow Us

Cooking Contest

Thank you Fluff enthusiasts for submitting such flufftastic entries! Registration for the Cooking Contest is now closed. Good luck to all!

Award Categories

  • Best Future Chef
  • Most Retro Recipe
  • Most Inventive Recipe
  • Grand Prize: Fluff the 13th Winner

Cooking Contest Judges

Mimi Graney: founder of the What the Fluff? Festival & author of Fluff: The Sticky Sweet Story of An American Icon

Rachel Strutt: Cultural Director at the Somerville Arts Council and impresario at Nibble, the Arts Council’s culinary entrepreneurship program

Karen Given: Executive Producer of WBUR’s Only a Game

          

Thank You, Volunteers

It takes a small army to make the Fluff Festival a success! From setup to decor, to sticky-sweet fluff games, bake sales, and more, our volunteers are essential to a smooth festival experience for all. Thank you to our 100+ volunteers for 2017! 

If you are interested in volunteering for this year’s Fluff Festival, either in the preparation phase or at the Festival, please fill out the Volunteer form.

See below for 2018 Fluff Festival details

Main Stage

3:00pm Ghetto People Band
3:50pm Flufferettes
4:00pm Magician Zoe Reiches
4:15pm DJ J Wall + MC Let's be Frank
4:30pm Union Comedy Improv
4:55pm Sur5ILL
5:15pm Mayor Curtatone crowns
Cooking Contest victors
5:45pm Flufferettes
6:00pm Peter Prince +
Moon Boot Lover

DEPT. OF SHENANIGANS

3:00pm Marshmallow Toss
3:15pm Blind Man's Fluff
3:30pm Fluff Jousting
4:00pm Costume Contest!
4:15pm X Fluff on the Nose
4:30pm Fluff Musical Chairs
4:50pm Blind Man’s Fluff
5:00pm Costume Contest
5:40pm Fluff Jousting
6:10pm Fluff Musical Chairs
6:30pm Fluff Lick Off
6:45pm Fluff Hair Dos

INNOVATION ALLEY

3:00pm Artisan's Asylum innovators + Somerville High School's Robotics Team return for the 2nd year of Invention Alley!
.  Activities include Robotics
- to - Vinyl Cutting Activity + Laser Cut Merchandise from Black Cat Labs
. Interactive Paper Craft Station with Sarah Kramer
. Fluff Screen Prints + Printing with Sarah Dudek
7:00pm Fluff Hacker Creations making with Hacker Creations

STONE AVE STAGE

3:00pm Onez & the Onzies
3:15pm Oom Yung Doe Martial Arts
3:30pm The Marsh Pit
3:45pm Costume Parade Departs!
4:00pm Drum & Wellness Drum Circle
4:30pm Oom Yung Doe Martial Arts
4:45pm Drum & Wellness Drum Circle
5:15pm Mariachi Veritas de Harvard

A ‘NUTTER STAGE AT BOW MARKET

3:30pm Fluff to Bow Market Parade
with The Busted Jug Band
4:00pm The Busted Jug Band
5:00pm The Comedy Studio
hosted by Rick Jenkins
5:30pm DJs from Index Vinyl

And……

4-5pm

Jeff Jam presented by Groovy Baby Music
at Play Union337 Somerville Ave

4-6pm

Family-Friendly Folk Show at
Bloc Cafe11 Bow Street

5-7pm

celeste Salsa Dance Party at
The Neighborhood Restaurant
25 Bow Street

3-7pm Fluff Vault at
Bow Market • 1 Bow Way

Other Happenings

  • Fluff the 13th Parkour
    with Parkour Generations Boston
  • Fear Factor
    Do you dare eat this Fluff and....?
  • Midway Kids Area on Sanborn Court
    Fluff bowling, Fluff ring toss, Fluff corn hole, Fluff constructions & more!
  • Free Face Painting
    at the USQ Tent

 

Getting Here

 

We highly recommend alternative means of getting to Union Square including by bike, by bus or walking.  We’re just a 25 minute walk from Lechmere, Porter, Harvard, Central or Sullivan Squares. 

By Train

Red Line MBTA: Take Red Line to Harvard Square, then the #86 (Sullivan Square) bus to Union Square. Or take the Red Line to Davis Square, then the #87 (Lechmere) bus to Union Square.

Orange Line MBTA: Take the Orange Line to Sullivan Square, then the #86 (Allston) bus or the #91 (Central Square) bus to Union Square.

Green Line MBTA: Take the Green Line to Lechmere Station, then the #87 (Clarendon Hill) bus to Union Square.

By Bus

86: Sullivan Station – Reservoir (Cleveland Circle) via Harvard/Johnston Gate
87: Arlington Center or Clarendon Hill – Davis Station or Lechmere Station via Somerville Ave.
88: Clarendon Hill – Lechmere Station via Highland Avenue
91:  Sullivan Station – Central Sq., Camb. via Washington St.

Routes 86, 87 and 91 detoured around Union Square from 12:30 PM to 8:00 PM on Saturday, September 22.

If you do decide to drive, it’s recommended to park on the outskirts of Union Square.

By Bike

Rent a Hubway bike and park it at the Union Square Station.

Thank You to Our 2018 Sponsors

  • usms
    • city seal thumbnail
    • SAC_black web
    • mcc logo thumbnail

2018 Silver Sponsors

Bow Market Logo

2018 Bronze Sponsor

 

 

2018 Media Sponsor

  • AllstateLogo